What Are Cookies?

A cookie is a piece of information stored in a small data file which is sent from a website to the web browser of a visitor to that site. They are anonymous, so they don’t store any personal information about the website visitor.

How Does VMS Use Cookies?

We use cookies to understand how you use our website and that information helps us to enhance your future visits by allowing us to use your previous interests and preferences to create an experience unique to you. Some cookies are essential for our website to work properly.

On your first visit to vmselectrical.co.uk a cookie will be sent to your web browser for the purpose of analysing your visits to our site. The cookie contains a unique ID that enables us to recognise your computer upon any subsequent return visits.

If you continue without changing your settings, we’ll assume that you are happy to receive all cookies from this site.


For the content on our website, we use short-term cookies to recognise your PC as you move around our site so that any information you have entered, for example into search boxes or enquiry forms, is remembered the next time you visit us.

Web Traffic and Analytics

For measuring web traffic, we use a program called Google Analytics, which in turn uses cookies to help us find out how many people visit our website, which pages and parts are most popular, how long people spend in each area and what information people are searching for.

All these insights help us to understand how we can improve our website to display even more relevant information for future visitors.


We work with a company called Internet Whizz Kids for online advertising who place VMS advertisements on other websites either directly or through affiliate partners. They or their partners may set cookies to track the performance of our advertising campaigns which allows them to tailor our campaigns so that whenever possible, only the most relevant advertisements are displayed.

The internet industry body, the Internet Advertising Bureau has created a website to provide information and advice on cookies and behavioural advertising in the UK and that resource is located here http://www.youronlinechoices.com/uk/

How Can I Manage My Cookies And Where Can I Find More Information?

If you don’t want us to use cookies in your web browser, you can remove them from your computer or change your browser settings so that it either blocks cookies altogether or asks you if you’d like to accept them from some websites. As we mentioned earlier, some of our cookies are essential for our website to work properly.

Another trusted source which gives information about how to delete and control cookies is http://www.cookiecentral.com/faq/

Changes and Updates

If we change our cookies policy substantially, we’ll amend this page and publicly announce the fact by adding an article to the VMS blog.

I’ve Still Got Questions

If you have any other questions please contact us at info@vmselectrical.co.uk and we’ll do our best to help you promptly.

Updated February 2015